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AD SPECIFICATIONS

AUDIENCE PROFILE

Overview

Guidelines for Rich Media

Guidelines for Streaming Video

CNN mobile Guidelines
Requirements

Traffic Guide for Television
Commercials

Streaming Video Ad Opportunities for FREE CNN.com Video

Accepted Streaming Video Ad Delivery Formats

Aspect Ratios: 16:9 & 4:3 (4:3 to get black curtains to fit 16:9)

Size: Full Screen

Tape-Based Media (4:3 only): Any standard-definition format Betacam:

		SP
		SX
		Digital Betacam
		MPEG IMX

File-Based Media (16:9 & 4:3): Delivered on CD-R or DVD-R:

		Uncompressed QuickTime
		MPEG-2 Program or Transport Stream file
		DV file
		MXF

All files must contain a soundtrack, even if the ad is to run without sound

Any letterboxing is the responsibility of the advertiser

Delivery Address for Streaming Assets:

REBECCA ALLEN
CNN.COM
ONE CNN CENTER, SE1001D
ATLANTA, GA 30303-2762
404-827-4297
rebecca.allen@turner.com

Delivery Address for Video Podcast Assets

DEREYCK MOORE
CNN.COM
ONE CNN CENTER, AT6531A
ATLANTA, GA 30303
404-827-5563
dereyck.moore@turner.com

Display Ad Formats

728 x 90 Banner (GIF and Rich Media)

Consistent with CNN.com Rich Media Ad Guidelines:

		In-Banner Rich Media (customized Flash & vendor products)
		Branding Studies w/ Pop-Up Questionnaires (launch from 728x90)

Exceptions to CNN.com Rich Media Ad Guidelines

No Audio, Pop-Up Ads, Pop-Unders, or Floating Ads

New streaming ad guidelines effective June 20, 2005 with the launch of free on-demand video.

All assets should be received ten (10) business days prior to launch for encoding, testing, approval and trafficking.

Compression
Turner will encode creative in formats and bitrates to coincide with content offerings. "Best practice" encoding is utilized; creative is encoded using a standard profile for a given format that looks best under most circumstances.

General Information
Our standard testing, recording and approval period for any rich media ad is ten (10) business days.

All rich media ads should be delivered in full working order, include necessary components, and be capable of being displayed on all browsers and all platforms. If the browser is incapable of showing the rich media ad, a backup animated gif should be shown instead.

Whenever possible, rich media ad code should be provided with click-through locations as parameters to allow CNN.com to apply impression goals and accurately gauge traffic and click-through performance through DoubleClick Dart Enterprise.

We reserve the right to pull and rich media ad from rotation due to technical problems.

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