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AUDIENCE PROFILE

Overview

Guidelines for Rich Media

Guidelines for Streaming Video

CNN mobile Guidelines Requirements

Traffic Guide for Television
Commercials

Acceptable mobile advertisement platforms are as follows:

Platform(s)

HDML
WAP WML
WAP xHTML

Please note that any of the above formats should provide a client logo in an 83x24 dimensions size.

Graphic/Display Format

An ad size of 83x24 must be submitted in all formats listed below:

HDML: One bit/pixel (bmp), B/W only	Dimensions: 83x24 (under 500 bytes)
WAP (WML) One bit/pixel, B/W monochrome	Dimensions: 83x24 (under 500 bytes) bitmat format only (wbmp)
WAP xHTML Gif, color or B&W.	Dimensions: 83x24 (800 bytes � 1K)

Jump Page

The Jump Page can have a maximum of 2500 characters submitted in a Notepad file.

See sample of Jump Page: http://mobile.cnn.com/xhtml/ads/ac360.html.

Other Services

Mobile Offsite Client URLs
If you choose to use a mobile offsite url that will link from your ad creative, please provide the mobile site in HDML, WML, xHTML supported formats. If you choose to provide one or two of the 3 platforms, we will default to using our internal jump page (see sample above) for the remaining formats.

General Information
All mobile ads must be received by CNN.com at least 20-days prior to contracted launch date.

Contact
Jaime O�Connor, 212-275-6733, Jaime.OConnor@turner.com .