Additional Instructions
No host-initiated audio is permitted on CNN.com. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video can be host or user-initiated. Any exceptions need prior approval.
Frequency Capping for the following:
Floating Ads: One (1) ad every eight (8) hours per user
Transitional Ads and Pop-unders: One (1) exposure per unique user every 24 hours
Ad Creative Animation Time for the following:
Transitional, Audio, and Floating Ads: Up to 15 seconds all pages.
In-Banner Streaming Video: Up to 30 seconds on all pages. Allowance of up to 2 minutes maximum on section main pages and special reports (excluding the Home Page) in the 336x280 banner only with a video pause at 30 seconds to invite users to continue viewing the ad. Video must contain clearly visible "mute" and "stop" functionality.
No loop maximum, but total animation time for all loops combined cannot exceed 15 seconds. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).
Functionality:
Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and obvious.
"Close X" Button:
A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating, out-of-banner, and expandable banner initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. Reminder ad may not cover core page navigation or other ads.
Pop-unders and Pop-ups:
Pop-unders are ONLY permitted on the CNN.com home page. No host-initiated audio or video in any pop-unders.
Pop-ups are not accepted on CNN.com.
